0800 Numbers – An Easy Way To Build Credibility

14th July 2011

Despite the growth in Internet technology, many customers still prefer person to person contact for many of their interactions with a company. Email and chat are certainly great options to provide, but a phone number is still a critical asset for most businesses. One way to maximize customer contacts is by offering them 0800 numbers to dial.

0800 numbers are free to dial. Anyone with a question or an impulse to buy can call 0800 numbers from anywhere in the country for free and get the process started. Companies that offer 0800 numbers are able to benefit from the increased number of customers initiating conversations with them.

Consider what will happen when two companies compete for the same customer. One company is local and their advertisements include their local phone number. The other company is located across the country but has purchased an equally large and colourful advertisement that appears along side the the first company’s ad in the local paper. The second company, however, provides their 0800 number. Market research has shown that when presented with a choice between dialling local and 0800 numbers, most people choose to dial the 0800 number.

Such consumer behaviour highlights a powerful aspect of 0800 numbers. People have more trust in a free number than other phone numbers. These phone numbers impart a certain amount of credibility independent of specific brand perceptions. So many companies offer customers this method of contact, they are already conditioned to believe they are contacting a strong and reputable company even when they know little more than the company’s name.

Businesses who choose to rely on a local number alone are missing an easy way to build their credibility with potential customers. Marketing campaigns will always be necessary to keep customers engaged. Having a free phone number for customers to dial makes it much easier win their business.
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Despite the growth in Internet technology, many customers still prefer person to person contact for many of their interactions with a company. Email and chat are certainly great options to provide, but a phone number is still a critical asset for most businesses. One way to maximize customer contacts is by offering them 0800 numbers to dial.

0800 numbers are free to dial. Anyone with a question or an impulse to buy can call 0800 numbers from anywhere in the country for free and get the process started. Companies that offer 0800 numbers are able to benefit from the increased number of customers initiating conversations with them.

Consider what will happen when two companies compete for the same customer. One company is local and their advertisements include their local phone number. The other company is located across the country but has purchased an equally large and colourful advertisement that appears along side the the first company’s ad in the local paper. The second company, however, provides their 0800 number. Market research has shown that when presented with a choice between dialling local and 0800 numbers, most people choose to dial the 0800 number.

Such consumer behaviour highlights a powerful aspect of 0800 numbers. People have more trust in a free number than other phone numbers. These phone numbers impart a certain amount of credibility independent of specific brand perceptions. So many companies offer customers this method of contact, they are already conditioned to believe they are contacting a strong and reputable company even when they know little more than the company’s name.

Businesses who choose to rely on a local number alone are missing an easy way to build their credibility with potential new customers. Marketing campaigns will always be necessary to keep customers engaged. Having a free phone number for customers to dial makes it much easier to win their business.

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