So, you’ve just bought your new telephone number and you’re wondering why the calls haven’t come flooding in just yet. Chances are that you’re simply just not advertising the number to the full extent that you could be.
Follow our top tips to make full use of your business telephone number:
- Advertise the number on your website
Seems obvious, but this is one of the most important steps that you can take after buying a new business number. Research indicates that up to 98% of customers want your phone number to take centre stage, and 71% of those require help within five minutes of visiting your website. If your contact number is difficult to find, potential customers may click away when a quick call could have answered their questions.
- Inform your customer
It’s also a good idea to tell your existing customers about your new number. Don’t forget to post about it on your social media accounts too, as well as include it in social media graphics that you may post.
- Make sure you’re business is listed on local business directories
Not only will this increase traffic to your website and your phone number, but it will improve your search engine rankings as a result of building high-quality backlinks to your website. This will help increase exposure to your business.
Ensure that you update your Google and Bing Business details too, that way customers will be able to find your latest number the moment they search for you.
- Update marketing materials
As well as updating the free marketing channels, it’s important to include your business’ new number on all your other marketing materials too. This could include business cards, leaflets, presentations, or vehicles.
There’s not much point having a highly memorable phone number if no-one can find the number in the first place. Be sure to make it as easy as possible for your potential customers to contact you.
Have any additional questions? Feel free to call us on 08000 886 886 or email us at firstname.lastname@example.org. We’re always happy to help.