4G Spreading Across the UK – New Towns and New Devices1st February 2013
As the battle for the new 4G spectrum intensifies, the one service provider that already has the capability to provide 4G to it’s customers is rolling it out further across Britain.
Hertfordshire-based provider Everything Everywhere (formerly T-Mobile and Orange) has launched it’s 4G service in a further 9 towns following it’s initial launch 90 days ago. EE customers are now able to use 4G in Amersham, Bolton, Chelmsford, Hemel Hempstead, Southend, Stockport, Sunderland, Sutton Coldfield and Wolverhampton – meaning that 4G is now available to 45% of the UK’s population, and ahead of schedule.
Whilst it’s competitors are locked in a fierce battle for 28 lots of the 800MHz and 2.6GHz frequencies, EE has edged further ahead of the competition by adding more towns and cities as well as the popular new 4G devices iPhone 5, iPad mini, Samsung Galaxy SIII, and the recently launched BlackBerry Z10 to it’s monthly plan packages.
EE CEO Ola Swantee has stressed the importance of the role EE has played in bringing 4G to the UK market:
“As the first operator to bring 4G to the UK it is important that we make it accessible to as much of the population as possible, as quickly as possible. To be ahead of schedule and covering approximately 45% of the population within just 90 days of the launch is a great achievement for our network team.”
It remains to be seen whether 4G will take off amongst UK data consumers however – with popular opinion remaining that it just isn’t worth shelling out all the extra money when economic conditions are tough and 3G does more than a sufficient job.