No need for a purse15th September 2011
Have you ever been stood at the front of a queue waiting to pay and the person in front is searching high and low in their wallet / purse looking for the right card to pay with, well eBay are trying to help eliminate that problem.
eBay are launching a host of new in-store payment processes via PayPal. Customers will be able to pay at the till by scanning a barcode with their smartphones. This means that the queues will be a lot shorter and no need to use a debit or credit card.
Customers will also be able to pay in-store using their mobile number, they can simply key in their mobile number and a PIN at the till in order to authorise a payment from a specified account.
Features like geo-targeted mobile advertising is another service they want to offer to customers, allowing special offer messages to be pushed to their mobile depending on their location. Also allowing customers to see if the product is in stock and if the store has their size.
eBay are also looking to release its own virtual mobile wallet.
One of the presidents at PayPal said that “PayPal is re-imagining money and making it work better for merchants and consumers.”
I’m 50/50 on this idea because I feel the target market is for the younger more modern generation, I’m sure that my grandmothers phone isn’t capable of achieving this sort high level technology and that she would find it stressful to use. Saying that I think that it will work great for people who can use it and either nip to the shop to pick a bottle of milk up or something little and doesn’t have any change.
What are your opinions?