Saving Money with 0845 Numbers1st June 2012
Companies doing business in the UK use 0845 numbers for a wide array of reasons, but all of those reasons originate with the same core purpose: saving money. For all businesses, the goal is to be as accessible as possible to its clients as cost-efficiently as possible with the long-term in mind. In other words, a business telephone number is an investment. The 0845 numbers are as popular as they are because they provide great ROI.
There are several important aspects to consider when it comes to 0845s: They are non-geographic numbers (NGNs); they are exclusive, so the business can never loose their rights to them; they allow for premium rates, which means that a company can earn money by charging above the local rate. What this all means is that no matter what changes for the business going forward, the 0845 is flexible and versatile enough to adapt to it.
Keep in mind that 0845 numbers, unlike traditional phone numbers, do not have a physical line assigned to them. Rather, these numbers are entry points into a system. In a basic system, the caller accesses the 0845, and then the network redirects them to the mobile line or landline that the business has assigned to it. In a complex system, the caller may access a virtual call centre, which would then redirect them to the appropriate destination.
Consider the situation of a start-up, which likely doesn’t have a very large budget. Fortunately, basic 0845 numbers are inexpensive and often free. After set up, the start-up redirects to their home office. In the evenings, they redirect to a mobile line, and on holidays, they redirect to a voicemail service. They’ve also begun to advertise. Now, let’s fast-forward a decade. That start-up is now a company with one-hundred employees. The adverts are still paying off, and those same 0845 numbers dial into a call centre that coordinates a handful of departments.